Some people believe that because search engines can't index all of the content in SWF files, Flash-based websites and Rich Internet Applications don't show up in web searches. This breakthrough book dispels that myth by demonstrating precisely what you can do to make your site fully searchable no matter how much Flash it contains. You'll learn best practices for using HTML, CSS, and JavaScript to build sites with Flash that will stand tall in search rankings.

Search Engine Optimization for Flash shows you how search engines work, what constitutes a search-engine-optimized (SEO) site, and what to watch out for in the way of SEO pitfalls. With this concise book, you will:

Know what content is searchable, and why metadata, keywords, and links are so important
Learn how to place HTML content in your Flash applications
Create an SEO website by connecting Flash to JavaScript and CSS
Work effectively with SWFObject by understanding its capabilities and limitations
Discover the advantages of using the Adobe Flex framework for SEO
The first and most authoritative book on how to optimize Flash content for search engines, Search Engine Optimization for Flash is an invaluable resource if you develop with Flash and want to be sure your audience can easily find your site.

Todd Perkins is an Adobe Certified Flash Instructor, and has written three books on Flash and has recorded over a thousand movies of Flash training. He also works as a consultant and web developer.
View Todd Perkins's full profile page.

Table of Contents
Chapter 1 SEO Fundamentals
Understanding How Search Engines Work
Understanding Black Hat SEO
Getting into a Searcher’s Mind
You and SEO
Key Terms Used in This Chapter
Chapter 2 Creating an SEO Website
Search Engines and HTML Code
Preventing Spiders from Indexing Pages
Directory Listings

作者:Todd Perkins
出版社:O'Reilly Media / Adobe Dev Library
发布日期:March 2009



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