Service Management：The New Paradigm in Retailing

Description:

“Great retailers are great at service. No exceptions. This book offers a wealth of insight into delivering

excellent retail service.” ---Leonard L. Berry, Distinguished Professor of Marketing, N.B Zale Chair in

Retailing and Market Leadership, Mays Business School, Texas A&M University "With a growing understanding of

service as a phenomenon and perspective of business and marketing, retailers are increasingly seeing the need to

transform from distribution of products to service providers. This book includes considerable insight regarding the

importance of the service perspective and how it can be implemented in retailing." --Christian Gr?nroos, Professor

of Service and Relationship Marketing, CERS Centre for Relationship Marketing and Service Management, Hanken School

of Economics, Finland "Consisting of chapters written by leading scholars in service management and retailing

from around the world, this comprehensive book offers rich insights for how retailers can excel and achieve

sustainable competitive advantage by invoking and implementing service management principles. This enlightening

book is a valuable resource for students, researchers and practitioners with an interest in retailing." --A.

"Parsu" Parasuraman, Professor of Marketing & The James W. McLamore Chair, School of Business Administration,

University of Miami Coral Gables, Florida "Service excellence and service innovation are critical for success in

today’s competitive retail marketplace. Service Management: The New Paradigm in Retailing provides a

contemporary and transformative lens for accomplishing these essential goals." --Mary Jo Bitner, Professor,

Director Center for Services Leadership, W.P. Carey School of Business, Arizona State University

书名：Service Management: The New Paradigm in Retailing
作者：ampully, Jay K
出版商：Springer,2011
页数：347
语言：English