YouTube for Business Online Video Marketing for Any Business, 2nd Edition

内容简介：

Shows how to use YouTube for effective business marketing and is now updated to include new business related YouTube features

Includes case studies — examples of businesses, large and small, who are successfully using YouTube as part of their online marketing mix

Includes 4 new chapters that cover the newly added business-related features on You Tube.

In one month over 70 million people viewed more than 2.5 billion videos on YouTube.com

From the Back Cover

To any businessperson or marketing professional, YouTube’s 20 million viewers are a tempting target.

How can you tap into the potential of YouTube to promote your business and sell your products or services?

The answers in YouTube for Business show you how to make YouTube part of your online marketing

plan–and drive traffic to your company’s website. In this book you’ll learn how to:

Develop a YouTube marketing strategy

Decide what types of videos to produce

Shoot great-looking YouTube videos–on a budget

Edit and enhance your videos

Create a presence on the YouTube site

Manage a video blog

Generate revenues from your YouTube videos

Produce more effective YouTube videos

书名：YouTube for Business Online Video Marketing for Any Business, 2nd Edition

页数: 368 pages

出版商: Que; 2nd Edition (January, 2011)

语言: English

ISBN-10: 078974726X

ISBN-13: 978-0789747266

文件大小: 8.6 MiB